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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family


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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family

Payless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.

The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish.

"Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource. "This new logo is designed to amplify the new Payless brand position -- to inspire fun fashion possi
 

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Daily Terms

Assignment

Definition:
A transfer of ownership of a trademark application or trademark registration from one entity to another.

Washington Treaty

Definition:
China was among the first countries to sign this treaty, but the United States and Japan did not sign it due to disagreements with compulsory licences, the treatment of innocent infringement, and the protection of designs when they are incorporated in industrial products.

Trade Secret

Definition:
A trade secret includes proprietary knowledge and other confidential information that companies keep secret to give them an advantage over their competitors.

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